Branded playable campaigns
Turn a product launch, creator brief, or social trend into a short browser game that players can finish, share, and shop from.
Sample campaign
Get Ready for a Date With Me
Concept example only. Sephora is used as a sample brand brief, not as an announced partnership.
Playable product moments
Products appear inside choices, scenes, rewards, and character loadouts instead of sitting beside the story.
Creator-native format
The game can start from a creator prompt, a launch theme, a seasonal drop, or a product education moment.
Measurable event path
Track first play, first choice, product tap, completion, share, creator signup, and checkout click.
Shareable by link
Every campaign can resolve to a browser URL that works in social bios, posts, QR codes, ads, and messages.
Shoppable game example
Product placement that feels like the choice.
A beauty brand can turn a get-ready-with-me trend into a decision path: prep the skin, choose the date mood, unlock the final look, then tap the products that shaped the ending.
Campaign route
Launch channels
TikTok bio, creator story links, launch emails, QR codes at events, paid social, and on-site product education pages.
Pilot shape
From brand brief to playable URL.
Brief
01Brand, audience, creator angle, product set, sales goal, and launch channel.
Game concept
02A short playable story with product placement mapped to choices and payoff moments.
Playable build
03A browser game URL with attribution params, share copy, and tracked conversion events.
Readout
04Compare play quality, product interest, completion, shares, and checkout intent.
Make the ad something people can play.
The clean test is simple: can the audience start the game, make a choice, understand the product moment, finish, share, or click through to shop?